A Qwiki To Spice Up Your Job Search?
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The number of people using some form of social media, no matter how frequently, is ever-increasing, both because the internet has become more portable (smartphones, tablets, other PDAs) but also because there seem to be newer and glitzier social networking sites (SNS) introduced on a regular basis. For those involved in an active job search, the use of SNS has become part and parcel of their efforts. If you don’t have a comprehensive social media strategy as part of your job search program, you are at a distinct disadvantage compared to those who do.

When we say “comprehensive strategy’, we mean a coordinated effort to utilize the SNS you are most comfortable using and which you feel best provide the most accurate representation to recruiters and potential employers of who you are and what you bring to the table. if you’re not very tech savvy, using YouTube may not be right for you, for example. If you enjoy sharing your thoughts and, more importantly for job search purposes, your knowledge, Twitter might be a format you want to use.

And now comes Qwiki. If you have the ability and time to create interactive, multimedia presentations of information about you, your expertise or even examples of your work product, then Qwiki may be an ideal job search aid for you. Likened to Wikipedia because it provides a way to provide information that is complete and easily reviewable, Qwiki offers you the mechanism to present information about you that includes video and images. Remember that your online presence is simply a representation of your “brand”. The trend in online branding is to move away from solely text-based content (e.g, LinkedIn page, professional Facebook page) and more towards multimedia content.

Qwiki addresses the growing need to combine text content with multimedia in order to better build your brand, to make it more interesting to the recruiter or potential employer. Consider the impact of presenting your accomplishments, expertise, opinions, abilities, your resume itself in manner that engages the viewer visually. The Qwiki site itself will show you how simple creating a multimedia “Qwiki” really is provide as well as detail for you how to put together a virtual job application, for example. Of course, the more content you have available, the more compelling your Qwiki will be.

Optimizing your online presence is critical to any job search strategy, especially in today’s economic environment. Unemployment currently remains above 8 percent and thousands upon thousands of very qualified individuals remain without a job or in jobs for which they are overqualified. The use of an engaging and visually arresting job search tool such as Qwiki can help separate you from the masses. Remember, a job hunter without an effective online presence is like a shark that stops swimming: You soon sink lifelessly to the bottom of the talent pool.