Several sources are reporting that the economy is on the upswing, and the job market is opening up. New federal data recently recorded the biggest year-over-year unemployment decline. California and Rhode Island tied for highest unemployment rate (9.8%), while North Dakota reported the lowest unemployment rate of any state (3.3%) in the U.S.



Are you experiencing more activity in your job search? Are recruiters and hiring managers reaching out to you more now than at the end of the year? If not, you may need to re-examine your brand and how you are presenting it to others.



Sometimes an executive loses sight of the fact that he/she has a “brand” and that is their selling point to a prospective employer. A good branding statement in a resume should include exclusive value, attributes, and competitive advantage blended with a successful work history. Read more about “Creating an Executive Brand by Telling Your Story”



Branding Tips:



1. Describe how you add value to a company or organization. Present yourself as a solution to a company’s issue or market challenge.



2. Separate yourself from the masses by pinpointing your expertise and highlight those points in your job search materials and interviews.



3. Over 80% of employers look for cultural fit. Identify and understand the prospective employer’s culture and how you “fit.”



4. Top 3 personality traits most valued by companies – high energy, confidence, and emotional intelligence. Competitively position yourself by highlighting the traits you possess.



5. Think like a recruiter conducting a job search. What’s most important for a recruiter or hiring manager to know about you? Determine the most important skills, talents, and achievements that specifically relate to the position you are applying for. More information on branding at http://careerdirectionsllc.com/personal-brand-you/



Create a clear brand message that you can express in verbal or written communications during your job search. If you living your “brand,” you are on track, and your job search activity will show it.