Poke your head in a decision-maker’s door and watch what happens next. He or she will look up from the desk and ask:
What do you want?
What good are you ... exactly?
What makes you so special?
Why should you get the big bucks?
Why should I waste my valuable time talking to you?
Why should I care that you even exist?
Why should I do anything at all?If you provide clear, concise and compelling answers to these question...