Hidden Marketing Strategies for a Winning Executive Resume
by Rosa Elizabeth Vargas - Apr, 2014
Take an honest look at your resume. Go ahead…I’ll wait. Now, tell me, what did you feel? Are you proud of this dossier? Did you discover that your best triumphs jump off the page and grab you? Does it highlight your best accomplishments, paying homage to your legacy? Has it outlined the steps of your journey to the top? Would you confidently rely on this resume to guide your interview with a top Fortune 50 /100/500 firm? W...
Major Mistakes Executives are Making on LinkedIn
by Rosa Elizabeth Vargas - Dec, 2013
Let’s get right into it. Shall we? #1 – No picture. Profiles with no pictures are ignored [because they are boring]. Please place a picture on LinkedIn. Stop procrastinating, get a nice headshot, Photoshop it just a bit if you must, but get one pronto! Contrary to what others will say regarding attire, I am advising you go with something other than the ‘mundane’ black business suit. A warmer earthy tone will hel...
10 Leadership Interview Questions
by Rosa Elizabeth Vargas - Jul, 2012
As you get ready for your interview try to focus on what it is the employer needs solved. Why do they need this position filled? What is the issue? Then zero in on that need! Also, make sure you want the job as well! Don’t exude desperation. That is not attractive in any setting. Here are a few interview questions for senior level professionals, some which may have thrown you off (but not anymore!) 1. Why are you inte...
LinkedIn’s Great Slideshare Presentation
by Rosa Elizabeth Vargas - May, 2012
How is that job search coming along? I am sure you’ve heard the buzz—LinkedIn has become the #1 social media tool to professionally network, gain job search leads and penetrate the hidden job market. Mmm-hmm, glad you are aware! Now what can you do to stand out from the crowd of executives and job seekers who have flocked to LinkedIn with the same idea as you? Many, many things can be done—but today, I am sharing with...
2nd Stronger Interview Strategies
by Rosa Elizabeth Vargas - Apr, 2012
It happens. You might not have performed so well in the first interview but because you have a good “in” with someone at the company, to your surprise, you are on your way to your second interview. Yet, you know you must take that interview performance to the next level. Here are a few interview strategies to help you prepare to take a giant leap ahead of the rest in the interview vetting process. Revisit weak areas from f...
Mining For Your Executive Brand & Promoting ROI
by Rosa Elizabeth Vargas - Nov, 2011
What has cemented the doom of many job seekers, including executive-level leaders, is their inability (or self-destructive refusal) to wrap their minds around the idea of marketing themselves with a unique identity as if they were a product. As a “product,” you must clearly articulate your executive brand, unique value proposition, and market an ROI. Yet, instead, most executives mount a precarious job search campaign wi...
Healthy Job Search: Keep Your Sanity
by Rosa Elizabeth Vargas - Sep, 2011
Unemployed can induce anxiety and depression! I know. Especially with all the talk on the news about the high unemployment rate. Yet, taking some time off from job searching (and away from the nightly news) will help you sustain your sanity so you come back to your job-hunt campaign renewed and with a fresh perspective. A clear mindset and a positive attitude is as essential to your job search as your career marketing tools....
Jobseeker, Are You Crazy?
by Rosa Elizabeth Vargas - Apr, 2011
I have said it many times before and I will say it, here, again…you have to be willing to stand apart from the job search mob by daring to break the norm and differentiate yourself. Try the new, the fresh—take a chance. Will someone think a resume without an Objective is just crazy? Maybe. Will your friends advise you against a personal branding statement on your resume because that is just not done? Perhaps. If you call a com...
60 Seconds of Networking Advice
by Rosa Elizabeth Vargas - Jan, 2011
You’ve heard it before, “Network in order to optimize your job search.” How exactly do you go about it? It depends on the way you best build relationships and the industry you are targeting. Is the industry you seek employment in best penetrated online or offline? It is not as difficult as it seems. We are all human and we all want to help each other. The idea is to get in touch with as many people you can (in the right cha...
Is Your Personal Brand Wrong?
by Rosa Elizabeth Vargas - Dec, 2010
A careerist said to me, “I need your help. I need to REBRAND my resume.” Okay. So, I was expecting, “I need a resume like yesterday.” Perhaps, “What is resume branding?” But, an outright “rebrand” —well! If I wasn’t already sitting… Why a Rebrand? You see, this careerist had developed a strong brand; earned a reputation as a ‘department savior.’ The problem? Most of the job offers were coming from companies in need of...
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