| Technically Speaking - Building Your Company’s Social Media Influence
by Jim Belosic and Tim Muma - Nov, 2014
The social media space remains an area many employers are quite aware of, but they often struggle to master it. Jim Belosic, co-founder and CEO of ShortStack, talks about the key strategies to incorporate to effectively build your company's social media influence. Jim explains to Tim Muma how consistency and engagement play large roles in the development of one's respect and impact in a particular industry. On Technically S...
| Technically Speaking - Revolutionizing Customer Reach
by Mike Smith and Tim Muma - Oct, 2014
You may have noticed online advertising has taken a seriously direct approach when you're perusing the internet, but many wonder about its staying power and actual value. Mike Smith, vice president at Hearst Magazines Digital Media and the former president of Forbes.com, talks about the enormous impact digital marketing is making, especially targeting individuals consumers in real time. Mike dives into the details with Tim Mum...
| Management Decisions - Roadside MBA
by Mike Mazzeo and Tim Muma - Jul, 2014
We often look to the biggest, most financially successful companies to learn from and pick up business strategies. Perhaps that isn't always the best idea when it comes to gaining insight into creating smaller, profitable businesses. Mike Mazzeo is an associate professor of management at Northwestern University's Kellogg School of Management and one author of "Roadside MBA." Mike joins Tim Muma to discuss the lessons he learne...
| Technically Speaking - Newsjacking
by Stacey Miller and Tim Muma - Feb, 2014
The world of social media and instant connectivity has created a tremendous opportunity for businesses to interact with their customers and clients quickly with relevant materials. Stacey Miller, Senior Social Media Community Manager for Vocus, talks to Tim Muma about the importance and effectiveness of newsjacking, also known as real-time marketing. Stacey shares examples of excellent utilization of newsjacking, as well as so...
7 Tips for Being a Great Communicator
by Courtney Templin - Oct, 2010
Communication skills – it sounds so rudimentary, but it can really make or break your career. Can you name any great leaders who couldn’t communicate their ideas or share their vision? If you want to be a great employee and leader, you need the ability to command a room with your communication and presentations. Here are a just a few tips for becoming a great communicator: 1. Listen first. The best communication s...
Put More Power in Your Job Search
by Kevin Donlin - Oct, 2008
If knowledge is power, you can give your job search a huge boost by knowing more about the job and employer you seek. It all comes down to one word: research. “Research is a critical step in the job search that people often overlook. Without learning about the companies you want to apply to, you’re telling employers, in effect, that you don’t really want the job,” says Chris Russell, career professional and blogger (www....
Networking Help From Your Friends
by Kevin Donlin - Oct, 2008
Here’s a brilliant quote from a brilliant scientist, Linus Pauling: “The best way to have a good idea is to have lots of ideas.” And here’s a rough corollary for your job search: The best way to find a good job is to have lots of networking conversations. In other words, the more people you talk to, the faster you’ll get hired. That’s not an opinion. It’s what I’ve observed after helping thousands of people find jobs...
Prove, Persist, and Get Hired
by Kevin Donlin - Jul, 2008
You’ve heard of the three Rs of education: reading, ‘riting and ‘rithmetic. But have you heard of the two Ps of job hunting? They are proof and persistence. To get hired for your ideal job - or better yet, to have that job created just for you - you need to prove you can do the work, and persist past the point where others give up. Here’s how one woman did just that. What can you learn from her story? “I was das...
The Quest for Great Customers
by Dr. Maynard Brusman - Dec, 2006
Most CEOs hope a stronger focus on customers will protect them from eroding profit margins and commoditization. But getting closer to customers is not a matter of installing better CRM systems or simply measuring satisfaction levels. Companies can take advantage of new, increasingly efficient ways to understand and respond to customer needs and preferences. We now have the ability to connect with buyers in more meaningful w...
Changing Minds: How Hard Is It?
by Dr. Maynard Brusman - Nov, 2006
"All leadership comes down to this: changing people’s behavior. – Alan Deutschman in Fast Company ("Change or Die," May 2005) Changing people’s behavior is the most important challenge for business leaders competing in unpredictable environments. "The central issue is never strategy, structure, culture, or systems," asserts Dr. John P. Kotter, a retired Harvard Business School professor who specializes in leadership. "...
Women Sold on the Advertising Industry
by Teena Rose - Jun, 2006
Since its inception, the advertising industry has been on the receiving end of critical body blows, with famous one-liners like H.G. Wells’ "Advertising is legalized lying." Nevertheless, it plays a large role in the American and world economy, and is a necessary and rewarding career for many women, who make up almost half the workers in the industry. Like many white-collar industries, the corporate structure in advertisin...
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