What does Starbucks’ new logo have to do with your job search?
by Miriam Salpeter - Jan, 2011
It’s all the buzz in the Twittersphere – Starbucks, the legendary coffee company – is changing its logo. As you can see in the image, the most recent transformation (bottom/right) leaves off the Starbucks name and seems to try to disassociate it from its coffee roots. A Reuter’s article quotes Starbucks‘ Chief Executive Howard Schultz as saying, “Even though we have been, and always will be, a coffee company and retailer, ...
Employee Motivation and Engagement at T.G.I. Friday’s
by Elizabeth Freedman - Jan, 2011
Let’s imagine you work for a company called, “Counting the Minutes Until Quittin’ Time,” or “I Really Wish It Was the Weekend So I Wouldn’t Have to Be Here” This is what I found myself wondering at an airport T.G.I. Friday’s the other week, eating a Tropical Splash Salad (so good) and being served by a very courteous, efficient gentleman named Evan. Sure, the operation seemed to be running smoothly, and given the number of ...
Is Your Professional Brand as Strong as Starbucks?
by Barbara Safani - Jan, 2011
Starbucks just unveiled their new logo featuring their well-known green siren but with one dramatic change – the words “Starbucks Coffee” have been dropped from the logo. At first I thought, “What the heck? Why would a company drop their name from their logo? How is that a sound marketing strategy?” But then I thought about it. Maybe it’s an act of shear brilliance. Maybe it’s Starbucks’ way of saying, “Hey, we are Starb...
How to Create a Job for Yourself
by Kevin Donlin - Jan, 2011
If you’ve been jobless for an extended period of time, maybe you ought to stop looking for the right job. Instead, try looking for the right employer. If you do, and contact them with the right message, employers may create a job just for you. It happens all the time -- even in today’s economy. Here are three case studies and takeaway lessons to illustrate … 1) Offer to help first and get hired later While...
Leadership Charisma and Employee Engagement
by Eva Jenkins - Jan, 2011
Background on Charisma Arthur C. Clarke famously said, “Any sufficiently advanced technology is indistinguishable from magic.” It is a classic human tendency to describe anything we do not fully understand in magical or mystical terms. The ancient Greeks observed that some people, generally their leaders, had what they perceived to be a “mysterious quality” that enthralled others and made them want to follow them. Becaus...
Rejuvenate Your Job Search
by Deborah Brown-Volkman - Jan, 2011
Not getting what you want in your career these days? Are the resumes you've been sending not getting a response? Are your phone calls or e-mail not getting replies? Are your attempts to leave a job that may be eliminated not making a difference? Do you wish the recession would go away? Today's job market is tough. Demand for jobs is high and supply is low. It is easy to become frustrated and disappointed w...
Five Common Missteps That Weaken Your Resume
by Cathy Eng - Jan, 2011
If you looked at hundreds of resumes a day like hiring managers and recruiters sometimes do, they all begin to look alike. With that in mind, how should one avoid presenting a resume that blends in with the competition? Here are some common resume mistakes that cause hiring managers' eyes to glaze over, leaving your resume lost in the sea of competition. Relying too much on personal branding. Though personal branding is a bi...
How to find a job in 2011: pay attention to emotional intelligence
by Miriam Salpeter - Jan, 2011
A new calendar year encourages us to think about resolutions (for those who believe in them), making changes and fresh starts. Today’s post is one of many from members of the Career Collective community I co-coordinate with my colleague Jacqui Barrett-Poindexter. I encourage you to visit other members’ responses, which will linked at the end of my post tomorrow. Please follow our hashtag on Twitter: #careercollective. This mon...
What Do You Want to Be Known For?
by Alexandra Levit - Jan, 2011
My friend Tim Ferriss just released his new book, The 4-Hour Body. It contains lots of tantalizing body hacking strategies from losing 20 pounds in a month without exercise to reversing permanent injuries. More intriguing than the book itself is how Tim intends to keep it on the bestseller lists for the better part of this year. As my other buddy Jonathan Fields put it on his Tribal Author blog, instead of trying to appe...
Job Search: Which Methods Really Work?
by Todd Rhoad - Jan, 2011
Many aspiring executives flock to business schools to obtain the coveted MBA degree. Optimism oozes out of every pore, while visions of money, promotions, raises and opportunities dance in their head. Then, graduation comes. Uncertainty and doubt flood the mind as reality begins to take hold. They have to find a job and work now. For most MBA graduates, it’s not a daunting task. However, the trends are starting to change ...
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