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  Branding for the Not-So-Average Person
by Debra Wheatman - Aug, 2014
Recently a client asked me, “Why do I need a brand? I am just an average person. It’s not like I am an executive, celebrity, or an entrepreneur.” My answer was, “That is exactly why you need to think about your personal brand.” Do you want to be perceived as average? No; you want to be perceived as exceptional at what you do. Everyone is unique. You need a brand strategy. Where do you begin? How does the not-so-average...
 
  Don’t Get an Associate from the School of Assumptions: How to Conduct Career Research
by Cathy Francois - Aug, 2014
This post is inspired by a recent conversation with a friend of mine, who, it turns out, was making career decisions based upon assumptions, not facts. This friend was interested in pursuing a career in a highly specialized healthcare field, and picked her current major believing the coursework would satisfy the necessary prerequisites for this career. Being an experienced career coach, I knew this was not the case. However, r...
 
  Dressing Well for Work on a Budget
by Shun McGhee - Aug, 2014
I am the youngest of five children and grew up in what would be considered a lower-middle class family. While performing research for this blog, I found there is a large gap between lower middle class and upper middle class families. Rather than demonstrating the disparity with numbers, I thought it would be beneficial to describe using popular television shows. “The Cosby Show,” a house headed by a medical doctor and the othe...
 
  How Online Marketing Practices Can Boost Your Chances of Getting Hired
by Lisa Rangel - Aug, 2014
One may not think that online marketing and the hunt for a traditional job are related, but the truth is that everything is online these days. In fact, more and more recruiters are relying on online searches to help them find candidates. As a result it would be helpful to know some online marketing practices that could help get you hired. While it may be true that these practices are generally used for businesses, there’s a...
 
  It Costs A Lot For New Grads To Live On Their Own
by Bob Roth - Aug, 2014
Finding a job that pays a salary that new grads can live on is extremely important. And yet, year after year, college freshmen and sophomores make decisions that hurt their chances for landing a job that pays a decent starting salary. These new students: Have no idea what they want to do when they graduate Select fields that have few good paying jobs Fail to conduct the research that can give them the informati...
 
  Spark Interviews With a Distinctive Resume Voice
by Jacqui Barrett-Poindexter - Aug, 2014
Distinctions Between Voice and Tone In a recent blog conversation with an admired colleague, Debra O’Reilly, job search strategist and certified resume writer, we discussed the distinctions between voice and tone. In particular, we discussed how those distinctions might matter when writing a resume. Debra offered pithy, valuable points in regard to ensuring the resume voice aligns with the candidate’s personality, and th...
 
  Choosing Between Two Good Job Offers
by Carole Kanchier - Aug, 2014
Charles, 32, a biologist, has two great job offers. One is with an older, established public corporation, and the second with a fast growing four-year old private firm. Charles does not know which one to accept. What type of company would you prefer? What criteria should Charles use when making this decision? Most important, evaluate the job in terms of its compatibility with your personal qualities and desired career g...
 
  Changing a Negative Mindset and Culture
by Dr. Maynard Brusman - Jul, 2014
I’ve learned over the past thirty years that my most effective executive coaching leadership clients know the “why” of what they are passionate in achieving. They get excited in my office telling me inspiring stories of their hopes and struggles. They have a growth versus fixed mindset, and are optimistic and forward thinking. One of my executive coaching clients shared a personal story with me that he was struggling to...
 
  How to Contact Headhunters
by Louise Fletcher - Jul, 2014
In the first post of this series, I talked about how headhunters work. In the second post, we looked at how to find them. Finally, I want to walk you through how to get in touch, because the way you approach headhunters is key to your success or failure. Here’s how I recommend going about it. 1) Contact them by email I recommend contacting headhunters by email. It’s easy for the headhunter to answer in her own time,...
 
  Stressed at Work? Read Your Desk Calendar
by Jessica Stasiw - Jul, 2014
I fully embrace technology, really I do! There are times though that just holding a tangible item, like a book or a piece of paper, helps me feel at ease. To keep your sanity you need to have something that will put things into perspective when the room won’t stop spinning. For me, it’s a simple desk calendar that I bought at the local Barnes & Noble. Every year I go after Christmas and I sift through the clearance cale...
 
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