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The Good and the Bad of Email Marketing by Shweta Khare - Mar, 2010 What marketing strategies do you use to promote your business? If you have not tried email marketing as an option, then this article is definitely for you – to help you understand what E-marketing is about and also to get a list of resources to get going on it. The Good One of the major pros of email marketing is that is cheap and effective (cheaper than direct mailing and effective in reducing the time to reach out to t... |
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Performance Reviews in a Recession: Four Types of Bosses and Psychological Tips To Succeed! by Sharon Cohen - Mar, 2010 • Performance review coming up? • Wondering what this means, in a recession? • Need tips to understand your boss? Most of us, have either been on the receiving end of a performance review or as a supervisor, may have conducted performance reviews. We have all had our share, of these uncomfortable meetings. In a previous work role, I had a staff of 30 part-time employees, volunteers and interns. As the “boss” I dreaded ... |
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“Job Hopper” Resumes Revisited - Finding The Upside by Dawn Lennon - Mar, 2010 It can make you feel like pulling the covers over your head. It reads like you have no direction. It’s a road block to interviews. What is it? Okay, you knew all along. A resume that brands you a “job hopper.” If you’ve changed jobs often, you need to understand why. If you don’t do this honestly, you won’t be credible explaining yourself. Job hopping is a symptom not a disease. If you treat it, you’ll be on your feet in... |
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Creating a Powerful Impression by Mary Jeanne Vincent - Mar, 2010 First impressions count. Is your professional image enhancing or hindering your chances for success? This is the question, Marion Gellatly, a certified image master in Pebble Beach, isn’t afraid to ask. And you can believe it is what every hiring manager is mentally assessing during the interview. Every interaction with a potential employer is an opportunity to build or destroy a positive impression. Are your marketing m... |
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Four Ways to Launch A Successful Job Search Campaign by Jessica Holbrook Hernandez - Mar, 2010 After countless hours of tweaking your resume or finally deciding to have a professional write it for you, you now have your masterpiece in hand. With renewed confidence you’re ready to step out in faith and start your job search. But where do you start? The following five strategies will help you successfully start your job search campaign with your new resume. POST YOUR RESUME ON JOB BOARDS The first place to start is... |
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Is Your Resume Missing This Critical Element? Find Out So You Can Stand Out In Job Search 2.0 by Jessica Holbrook Hernandez - Mar, 2010 Recently, I was a featured expert for an article about job search 2.0. I was asked: “What one thing do you want job seekers to know about Job Search 2.0 to help boost their competitive edge in this tough job market?” You can read the original article here. Various experts offered their advice, and I highly recommend you read it if you’re an active job seeker. For my part of the article I shared the importance of personal... |
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The Power of the Words on Your Resume by Jessica Holbrook Hernandez - Mar, 2010 Words convey action, meaning, purpose, and results. What are the words that you placed on your resume saying about you? Are you using passive terms like ‘Responsible for...’ and ‘Duties included...’? These words communicate minimal value, input, and effort. Or are you using stronger action verbs that communicate results? Every week we evaluate 200+ resumes from job seekers like you. Every day we notice that at least 90... |
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Prepared for Randomness by Gary Cohen - Mar, 2010 You work hard to become knowledgeable yet, admittedly, it is easier for some than for others. Even before you learn to speak a journey has begun. As a youth perhaps you begin to emulate some of your parent's beliefs regarding religion, politics, and culture. As time advances you move on to more complex ideas such as advanced equations, the teachings of early philosophers, and even how your system of government was designed to ... |
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Who is Talking About You Online? by Joshua Waldman - Mar, 2010 Your Personal Brand is not a static thing. It’s not a thing at all. Perhaps, a brand is best described as a process. Think of a candle. At first, the candle produces no flame. Then you strike a match, and light the wick. Then, the candle will burn just as long as there is something to burn, oxygen, wick and wax. Remove any of these conditions and the light goes out. Keep the Fire of Your Brand Burning If you’ve inv... |
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Why Are You Going To College? by Bob Roth - Mar, 2010 While in high school, most students begin to select a general career direction. Some make careful choices, while others leave things to chance. Either way, the process usually begins there. When college is in the offing, those young adults will attend college for a wide variety reasons. Those reasons usually fall into four distinct categories: Parents, Career, Money and Interests. Parents - frequently try to steer their chi... |
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